Skechers makes some pretty impressive claims about their shoes: weight loss, firmer muscles, reduced cellulite, improved circulation and posture. Getting a pair for Christmas might be the perfect way to start firming that booty for the New Year, right?Sadly, no. No matter what the Kardashians might tell you, Skechers Shape-Ups are no better for you than regular shoes.
The American Council on Exercise, a non-profit fitness organization, and a USA Today report both found that Skechers' high-flying claims of effortless fitness were essentially hogwash.
A large-scale study done by the ACE found that wearing Shape-Ups, as well as 2 other similar brands -- Reebok EasyTone and Masai Barefoot Technology -- is no more beneficial than wearing regular shoes.
Which is probably why Skechers has been named in a federal class-action lawsuit over allegedly exaggerating the health benefits of their shoes and "reaping millions of dollars in profit" through running misleading ads.
But don't despair! There are plenty of very effective ways to lose weight, firm your muscles, reduce your cellulite and improve your circulation and posture! None of those ways are "effortless", but a little hard work never hurt anyone. :)
The best way to kick off your New Year's resolutions is by contacting someone who knows what they're talking about, like elite trainer Barron Jackson at VO2 Fitness. There aren't any shortcuts to feeling & looking great, but it's not as hard as you think. :)
-Daniel Bockmann, DC
To read the American Council on Exercise study on Skechers Shape-Ups, click here: http://www.acefitness.org/getfit/studies/toningshoes072010.pdf
To see the actual class-action lawsuit documents in the case against Skechers, click here: http://www.courthousenews.com/2010/08/27/Skechers.pdf
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